Product equity
This part of the canvas covers Product Equity. This is the measure of the perceived value of a product. This includes its functionality, quality and performance.
Brand and product relationship
A brand can contain multiple products. Each one of these will have an impact.
There are several aspects to optimising product equity that are covered in detail below, where relevant these include how to measure your success rate:
Brand positioning canvas
This canvas can be used to shape and optimise your brand. It includes a brand equity section and detailed instructions for each aspect.
Brand and product relationship in detail
The diagram below shows the importance of considering your brand when developing or improving a product. You should regularly review your product for issues and opportunities against these brand aspects:
